E-commerce portals, well they are all about selling products, a product of any category can be sold online through E-commerce portals. It is easy for a company to attract visitors to its E-commerce portal but the art of converting a visitor into a customer is 10 times harder.
Whenever a user lands on an E-commerce platform the very first thing they see is images of products and these images impact the brain of a user to buy a product. Images on an E-commerce portal are of vital importance, it is the thing that describes a product to people.
So, it is very important for an E-commerce site that they have images of top quality. Attention-grabbing top quality images of a product are a must for making sales.
There are a number of benefits an E-commerce portal can get from photo retouching or editing.
Some of Photo Retouching Benefits an E-Commerce Portal:
Enhances product’s image quality
Selling products on E-commerce platforms can be a piece of cake if the image quality of product is up to the point. Sometimes the best quality genuine products do not receive any sales and their vendors are always in doubt that why and where are they lacking behind.
The answer to such vendors is here. Your product image quality might not be enough to convince a person that your product is worth buying.
Here are some of the Major Product photo retouching services that a professional photo editor uses to enhance the quality of the image.
● Cropping:
Photographers do try their best to make a perfect shot of product but still, there might be some stubborn unwanted things that come in the image. Cropping is the technique that is used to cut the unwanted things from an Image from sides or from the top or from the bottom of an image.
● Color enhancement:
Cheerful and colorful things are the one that creates a positive impression on the mind of a person from the very first sight. Dull and shabby products are not the kind of products that a person would buy. This technique is used to change the colors of a product to make it look more attractive and enhance its overall quality.
● Background removal
Background removal is another important product photo retouching service. This image retouching technique is used to remove all sorts of things that do not belong to the product.
To make sure that a product is clearly visible in the image and it is the main focus of every person who looks at it, it is very important that the background of the product in the image is of a bright color on which every part of the product can be seen with utmost clarity. This background in most of the cases is white as it is the color that can bring contrast between the product and the background.
These are the most commonly used product photo editing services used by the professional product image retouching service providers.
Increases Sales
People always look out for the images that completely resembles the actual look of a product. It does not matter how much creatively you write the description of the product, no one would read it until or unless the image of the product satisfies the eyes of the person.
A well-retouched image of the product encourages a person to buy the product as it convincingly reflects the quality of the image.
Most of the products of successful companies sell because these companies have experts who can make the image so good that these images are enough for depicting the merits and printing a powerful visual impression on the minds of people. Human psychology is that they easily believe what they see. So, the higher the quality of your product image more is the chances of sales.
Helps people trust the company
As you have read above that people believe what they see. So, showing people high-end quality images can make an impact on them about the brand, that this brand is genuine, and is selling some really great products. Once a product is sold to a person and that product has satisfied the needs and the expectations of that person then there is a high chance that p
The customer would love to buy from you again. Higher is the image quality of the product more is its convincing power. You just have to make an image so good that the person gets fully satisfied with what he/she has seen.
Output format
There are a number of types of images in which a seller can use to describe his product through the images. The most commonly used image types are PNG, JPEG, TIFF, and HPEG5, although there are a lot of image types but JPEG and PNG are considered to be the best image types.
JPEG images are smaller in size as compared to the PNG but with less size, they have low quality as well. While the PNG images are of big size and also they are high in quality.
So, it is actually quite difficult to choose which image type is best for product display.
These are the benefits an E-commerce portal and seller get when they hire an Image retouching or editing expert.
So, next time you think of taking images yourself and posting on the E-commerce portal without editing, Just read this again and recapitulate what benefits you can miss.
It is highly recommended to invest some money and hire good product photo editing services provider to boost your business.